Musicians signed to record labels and actors or models signed to agencies often work with booking agents to secure their next job. Also called talent agents, they are connectors, competitors and organizers who establish relationships between talent and venues or studios.
Booking agents need to be able to match the right talent with the appropriate audience. They negotiate contract terms and details regarding scheduling and compensation and handle the money exchanged, making sure to carefully track their clients’ accounts. In some cases, booking agents work closely with their clients to help them strategize about reaching their career goals. They need to have strong communication and negotiation skills and a vast network of industry contacts.
Depending on if they work for an agency, venue, or independently, booking agents can be salaried employees or paid through commission. There aren’t technically any educational requirements, but many booking agents have a degree in fields like marketing or music management. Jobs are expected to grow 12% by 2029, which is much faster than average.