Chief Branding Officer
In the modern world, how well a company shows its public face is crucial, just like its stock price or how smoothly its executive board runs. That’s why more and more companies today are hiring executives who specialize in the marketing field — chief branding officers, or CBOs. These leaders and analyzers are responsible for a brand’s image, experience, and promise, and work throughout a company to get all parties on the same page about optics, advertising, design, and more. In order to enhance the company image, the CBO will strategize and develop a marketing plan by looking at and analyzing current data and market trends. In doing so they will be able to conjure up solutions with their expertise to help the company successfully sell more of their products or services.
CBOs require analytical skills and attention to detail, as well as lots of creativity. Communication skills and adaptability are important in order to fully understand both the company’s message and the desired outcome as they work to establish the brand’s mission and voice. This work needs to be undertaken by someone who is confident in a leadership role and works well independently, as well as with a team, to spearhead the marketing campaigns they deem necessary. Having a business-savvy mind with an understanding of sales and advertising is a must, as is working in lower level marketing roles before stepping into this executive-level position. Although the U.S. Bureau of Labor Statistics (BLS) does not have a separate listing for chief brand officers, it does provide applicable information about jobs for marketing managers, which have a 9% growth rate by 2024.