Broadly defined, a content creator is anyone who uses self-created media to make a living. We could be talking about podcasters, Twitch livestreamers, Instagram influencers, YouTube vloggers – anyone who engages directly and regularly with an audience they’ve cultivated online. Because the idea of content creation being a career is so new — and is often blurred with traditional careers like journalism, photography, screenwriting and more — it’s tough to outline the rules and standards for the job. What’s more, it’s hard to say where the “job” part actually starts. After all, most content creators start as dedicated and skilled hobbyists who are eventually able to pay themselves through sponsorships and advertising.
These connectors, creators, entertainers and entrepreneurs probably have a natural flair for creativity in one or many forms, such as writing, designing, storytelling or visuals. These skills paired with hustling and business savvy are a winning combination. Content creators are responsible for creating or curating media which is most likely destined for a digital outlet such as websites and social media accounts, aimed at a specific audience that their work speaks to in order to educate, inform or sell to.
Communication is key, as is understanding the target audience and what the end goal is. Being able to create marketing plans to execute this is paramount. It’s an exciting new world that’s largely possible because of social media, but some principles of entertainment still apply. Talk to your audience consistently. Don’t be afraid of self-promotion. Find your voice and then speak in it, a lot.
The demand for content creators has skyrocketed in the past few years, with a 33% jump in the number of jobs in 2018 alone. And the rise is even sharper for those in search engine optimization, or SEO, which saw a 43% jump in the same year.