E-commerce managers oversee companies’ online sales and help shape decisions about products, pricing and marketing strategies. They are competitors, leaders and analyzers who prioritize both meeting sales goals and creating a seamless customer experience in the digital space.
Some managers may be more focused on working with web developers to design and build e-commerce sites whose layouts attract more shoppers. Others may be more focused on online marketing strategies, and work primarily with the marketing and sales teams. All e-commerce managements need to be able to analyze data and use it to make effective business recommendations and decisions.
Most e-commerce managers have a bachelor’s degree in marketing management, information systems, or a business-related field. Jobs for this role are expected to grow 4% by 2029.