Marketing managers are responsible for developing and overseeing marketing campaigns for a particular brand or company. They facilitate daily operations and tasks across creative departments in order to achieve visibility for their company’s services or products. They are leaders, competitors, and entrepreneurs that are always ten steps ahead in putting together an exciting and engaging campaign. They are often the first to know what’s trending and how to artistically convey a concept. Marketing managers take ideas and bring them into reality using strong communication and business skills.
Marketing managers are required to have at minimum a bachelor’s degree or similar educational background in marketing, communication, business, public relations, or journalism. Jobs for this role are expected to grow 8% by 2028.