Media buyers are responsible for securing advertising for their contracted company, whether it be on television, social media, print and more. They must make a budget, negotiate deals and figure out how to best reach their target audience.
Developing effective strategies for buying media means you need critical thinking and decision making skills. Listening to your customers and understanding their needs, you will need strong negotiating skills to acquire slots. Paired with a strong go-getter attitude to craft campaigns, this is a competitive field. They will need those negotiating skills to secure ad spaces and time slots across an array of media outlets, as well as effectively identify the target audience and the best campaign strategy.
You can become a Media Buyer through varying routes, it is best to gain a bachelor’s degrees in market research, math, business, or a related field, oftentimes the top positions might call for a master’s degree although it is possible to work up to this position through employment. Overall employment of purchasing managers and buyers and purchasing agents is projected to decline 6 percent from 2018 to 2028.