Online merchants/resellers facilitate sales through e-commerce shops or auction sites. They often purchase products at cost and then resell for a higher price, based on the demand and limited availability of the product. They are entrepreneurs, competitors and connectors that have keen business sense and leverage their networking skills to create revenue.
Online merchants and resellers usually deal in fashion and streetwear, but can sell all kinds of items across different industries. They stay on top of trends and at times may even set them, due to the popularity of an item. They possess strong communication and analytical skills and may study business administration or marketing. Jobs for this role are popular and expected to grow 4-6% by 2028.