DIGITAL MARKETING MANAGER

LOS ANGELES, CA

Responsibilities

  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Plan and manage our social media platforms.
  • Prepare accurate reports on our marketing campaign’s overall performance.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with your team to brainstorm new and innovative growth strategies.
  • Oversee and manage all contests, giveaways, and other digital projects.
  • Lead the digital marketing team including content, community and web sales.
  • Partner with cross-functional leadership in short and long term planning including seasonal campaigns and annual programming.

Requirements

  • Bachelor’s degree in Marketing or relevant field.
  • A minimum of 5 years’ experience in a digital marketing or advertising position.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Solid understanding of HTML, CSS, and JavaScript is required.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Experience in the education space, preferred.

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