“Stay consistent!”
Katrina Scott and Karena Dawn are the dynamic duo behind the fitness enterprise ToneItUp. From tours to events to videos to recipes, Scott and Dawn have taken fitness into a motivational and all-encompassing lifestyle mold. According to ToneItUp’s website, their nutrition programs and beach workouts “inspire millions of women to live the life of their dreams every day.” With a friendship and partnership nearly a decade in the making, the duo encourages young people to do what ignites them.
My Advice
Forge real-world teaching relationships and be ready to ask customers about their personal goals.
What made us originally successful was our persistent as well as consistent work ethics. We developed a schedule for our vlogs: Motivation Monday was devoted to another woman’s success story, Tone It Up Tuesday would feature a new workout, Wednesday was Wild Wednesday where anything goes, Thirsty Thursday was reserved for healthy cocktails, and We Love Food Friday was dedicated to a new cooking video. Whenever anyone asks us how we got started, we say consistency: You just have to keep going – if no one watches in the beginning, it’ll pick up.
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