Katrina Scott and Karena Dawn are the dynamic duo behind the fitness enterprise ToneItUp. From tours to events to videos to recipes, Scott and Dawn have taken fitness into a motivational and all-encompassing lifestyle mold. According to ToneItUp’s website, their nutrition programs and beach workouts “inspire millions of women to live the life of their dreams every day.” With a friendship and partnership nearly a decade in the making, the duo encourages young people to do what ignites them.
My Advice
Forge real-world teaching relationships and be ready to ask customers about their personal goals.
What made us originally successful was our persistent as well as consistent work ethics. We developed a schedule for our vlogs: Motivation Monday was devoted to another woman’s success story, Tone It Up Tuesday would feature a new workout, Wednesday was Wild Wednesday where anything goes, Thirsty Thursday was reserved for healthy cocktails, and We Love Food Friday was dedicated to a new cooking video. Whenever anyone asks us how we got started, we say consistency: You just have to keep going – if no one watches in the beginning, it’ll pick up.
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