“Networking is so important as a freelancer. ”
Alexa Hernandez got started in makeup at 19 years old after working at Sephora for about 4 years. From there, she took the plunge and went full time in freelance and started to do test shoots and assisting. After assisting major artists like Monika Blunder, Issamaya French, Pati Dubroff, Georgie Eisdell, and Sir John, she was signed to Forward Artists — an agency she dreamed of since day one! After a two year run with Forward, they parted ways. Today, Alexa represents herself and takes care of clients such as Kid Cudi, Steve Lacy, Syd, Annasophia Robb, Mishel Prada, and Tame Impala.
Alexa was led to the makeup world through a love of fashion. Her mom always bought magazines and she watched the style network 24/7. The one thing that always stayed with her was watching Video Fashion in the mornings before work and listening to the greats like Pat Mcgrath explain how the designer’s collection influenced her makeup look for the season.
Some of her major achievements are working with Sir John in 2017 for Beyonce’s iconic Grammy performance, Steve Lacy being named “Best Dressed” during this past Grammy season by Vogue, and being told that her images are used by the HBO Euphoria team as inspiration.
“When you know better, you do better” – Maya Angelou