Benjamin 'DrLupo' Lupo

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Benjamin 'DrLupo' Lupo

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Watch his video and Benjamin "DrLupo" Lupo keeps returning to one phrase in particular: "more than I would have thought possible."

The full-time Twitch streamer gives the impression a lot of things in his career have clicked recently. After all, things change quickly when new technology, new generations and the latest entertainment all converge. It's an exciting frontier where careers are being born in places where only hobbies existed before.

"I stream video games for a living and that's a really weird thing to say," says Lupo, who was employed as a systems engineer a year ago, putting in 40-hour weeks for work and then 40 hours of streaming on top of that. That's the grind of it all, and the behind-the-scenes prep — technological, promotional, and more — that goes into being a Twitch personality is still enormous.

So is there some secret to operating a Twitch account with 36 million total views and counting? Some of it's luck, Lupo says. But even in a world of streaming household video game titles no one had heard of a year ago, traditional entertainment principles apply. Have something to offer and be able to talk to the digital masses like you're addressing each person directly.

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