“The truth is that a lot of marketing can be taught outside of the classroom. Experience is key. ”
Marketing is an extremely popular field and that stems from the perception that it’s a fun job, so a lot of people decide that they are going to study marketing. This is great, but if I’m hiring for a marketing position, I’m looking at all of the resumes to determine which applicant stands out. The idea is to make yourself as valuable as possible. When I went to college, I got a degree in business marketing. But if I had to do it again, I think I would get an accounting degree or go to law school. As someone who is doing the hiring, if you want to make yourself stand out from other applicants, having these degrees and also understanding marketing would be a huge asset. Accounting and legal are two core branches of every business, so having those degrees and the desire to get into marketing would be an advantage. The truth is that a lot of marketing can be taught outside of the classroom. As the vice president of marketing for the apparel brand Ethika, Danny Evans’ professional life is built on productive relationships. The key to forging those connections, he says, is understanding them as two-way streets: What do people want? When is it time to talk? When is it time to listen?
As for what kinds of people Evans wants to work with in the clothing world, he looks for colleagues who can teach him something. “If you’re the smartest person in the room, you’re in the wrong room,” Evans theorizes. Hear more from him in the video.
Don’t be afraid to fail. You might fail if you try, but you are failing if you don’t.
Pay attention to accounting and learn the financial side of anything you are doing.