“I love my job because I get to experience what the athletes experience. I get to have the high when they win, I get excited about it!”
Johnny Louch’s Southern California gym brandishes the hashtag #Iwanttowineverything. The owner of The W Training Facility says that pretty sums up what his massive, warehouse-style gymnasium is all about: winning.
That doesn’t mean it’s all high fives and pumping iron at The W. The gym caters to athletes from a variety of sports, aiming to meet their needs beyond simple cardiovascular fitness with yoga, physical therapy, chiropractors, and even home-schooling for young athletes spending all their time trying to go pro. While the lifestyle of professional players may seem glamorous, Louch says he and his trainers take on a position of closeness with athletes’ stresses and psychological challenges to be overcome. Hear more from Louch in his video.
A lot of guys become trainers, but they’ve never been an athlete so they’re not successful. It doesn’t matter what kind of education you have. If you’re talking to an athlete, they know whether you know what you’re talking about or not. You’ve gotta have that background if you want to get into this because athletes relate to other athletes, they can tell.