Jonathan Yang

Online Marketing Specialist

“Don’t be afraid to put yourself out there and take a leap of faith.”

Location

Toronto, Ontario

Nationality

Canadian

Average Work Week

60 - 80 hours

I am from Toronto, Ontario. I got into Esports at a pretty young age, much like most people in the industry. I was fascinated by the idea of gaming in mainstream media, let alone that positions exist in working with video games every day.

I ended up going to university to major in finance and minor in Marketing. I had the full intention of not pursuing a career in Esports and fulfilling my dream of becoming a financial analyst or corporate lawyer. However, life has a great way of changing whatever plans you may have had. I ended up finding a gaming club on campus that hosted 48-hour LAN (local-area network) gaming events. I was hooked. I loved the idea of gathering such a large number of people to just game together. I later became president of the club and created one of the largest student-organized LAN events in Canada. 

Shortly after doing so, I continued my dream in becoming a financial analyst. After graduating, I learned that I was unable to not think about Esports and gaming. I later spent two years honing my craft and learning everything I could about experiential marketing, public relations and project management.

I am now a marketing specialist for ASUS North America, and I’m able to work with so much more than just gaming.

My Advice

Try to find a local community interested in gaming if there isn’t one already established. If there isn’t one, try to create one yourself with a few like-minded friends. You never know what you can accomplish with a little bit of outreach. Small local businesses will also be more inclined to help you. It’s not about making money; it’s about building experiences.

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Featured Article

Jonathan Yang Is Helping Build Canada’s Esports Scene Through Sponsorships

The Toronto native passed up more traditional career ambitions for a life in the gaming community he'd grown to love.

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