“Be genuine and be loyal. That's a recipe for success! ”
Michael Lerner’s success is the product of a long career in luxury lifestyle hospitality. He started promoting nightclubs in New York City when he was 15 years old and, in 2007, he helped start a private concierge company. He credits this experience with helping him hone his skills of working with ultra-high-net-worth individuals. He then focused on restaurants and opened 13 from 2011 to 2013, while booking travel as a side gig.
Today, Michael develops high-end luxury lifestyle experiences for leisure, corporate and entertainment clients in major urban hubs, as well as the Caribbean, Mexico, Greece, and Italy, running his business in a way he describes as “more like a family office than the traditional model of just being a commission-based broker.”
Lerner also attributes his success to his focus on building partnerships. “Clients can leave you and vendors measure you on your booking numbers,” he says. “But when you enter the realm of loyalty and partnerships and community, those relationships start to mean a lot more.”
My Advice
Be genuine in what you do and value relationships.
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