“With the right attitude and the right work ethic, you can do anything. ”
Los Angeles native Polo Molina, is one of the foremost Pop/Latin/hip-hop music managers of today with additional success and notoriety as an Emmy award winning producer, tech investor, philanthropist and live events founder/promoter.
Polo’s tenacity for business began before most, demonstrating a clear understanding and love for the family business at age 7. In high school Molina produced profitable house parties and when an intuitive sense told him this could lead to a career, he listened.
While earning a degree in business he continued promoting events then producing them A-Z. Within no time the venues he packed went from backyards to stadiums, the talent he booked evolved from
childhood friendships into clients he managed, and it was during this time that that intuitive sense pointed him straight towards making music history.
Molina flourished in the 90’s by teaming up with local radio legends, The Baka Boys, to create Cali Kings Marketing Group, one of the countries premier music marketing firms. Working with clients such as Interscope, Coke, Universal, Sony, Pepsi, Capitol Records and Warrner Music, Polo became widely known in the music industry for his through execution and hard work.
With momentum came more inspiration and during the late 90s Molina and friends co-founded FreeStyle Session, a world wide dance competition which celebrated its 20th anniversary in 2017. It was also around this time that Polo played a key role in bringing together his longtime childhood friends Taboo,will.i.am and Apl.de.ap who went on to form what was to become the global phenomenon: The Black Eyed Peas.
With the creation of the Peas came the formation of Grassroots Music, a 360 music company that includes artist management, music publishing, a record label and a live event production arm which is responsible for some of the largest festivals of today. Under management Polo works with talent includes The Black Eyed Peas, will.i.am, Joan Sebasian, Afrojack, and more.
Though music will always be Molina’s first love in business he is involved in other worlds. In technology, for example, Polo advises startups and young tech talent as well as invests through SV ANGEL and now has a profile that includes Facebook, Pinterest & AirBnB. Philanthropy is very much a part of Molina’s profile through the foundation, i.am.angel, a foundation dedicated to the progress of young minds living in low income sections of Los Angeles.
With a handful of Grammy’s and an Emmy award for the “Yes We Can” Obama centric viral video, there is no question why Molina is acknowledged as one of the most powerful executives in the music business.
If you want to get started as a music manager, get an internship with someone like me. That way, you’ll find out it’s a ton of hard work, not just hanging out with The Black Eyed Peas (although there’s a little bit of that, too).