“You got to put in your time one way or another. ”
Ross Dwyer is a writer focused on streetwear and sneaker culture. He was raised in Minneapolis, Minnesota and is now based in Brooklyn, New York, stationed as the associate editor of HYPEBEAST. On his profile, he proudly proclaims that “towering stacks of sneaker boxes are perfectly acceptable home decor.” He is creative, inquisitive, and passionate about living the life he writes about and speaking truth to power through his work.
He attended the University of Arizona to study journalism for a semester, to find out that he wanted to gain his experience elsewhere. He spent a couple of years as the assistant manager at Finish Line before becoming a marketing specialist at startup streetwear store Piff in St. Paul, Minnesota. At Piff, Ross pioneered the company’s content management program and solidified his path as a force in the industry. In 2014, he founded KicksOneTwo.com, a niche blog that dedicated itself to representing sneaker culture in Minneapolis. Over the next four years, he blogged daily, promising to bring light to the strength of streetwear communities in the Midwest. He also briefly worked as the associate editor at Sneaker News.
But the best way to get to know Ross is perhaps through his own words. He tells FYG that “I’ve penned end-of-year sneaker lists for the same media outlets whose content I devoured as a gangly teenager, interviewed legends like Roger Federer, and accumulated so many shoes I can’t keep count. And the best part of all of this, perks aside? I truly love what I do.”
My Advice
Be kind, be curious, and work hard.
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