What Your Local Radio Station Can Do for You


Whether you’re an entrepreneur, performer or creator, a radio station in your community is a great place to expand your horizons. Careers in music, community organizing, business, marketing and politics can all be helped by microphones and airwaves. Contact your local station today and tell them what you can do for them.

1. Spread Your Message

Although social media and television have taken priority over radio for a lot of people, it still has a wide range of listeners. Thousands of people tune in to their favorite stations on the way to work, on long car trips and while doing everyday tasks. Particularly on local levels, radio is a great platform for artists, organizations, foundations and politicians to get their messages out.

2. Ad Space

Maybe you’re on the other side of the business and run an ad agency. A local station can be a regular resource for an agency to place clients’ ads. Trusted and long-running shows have audiences who are receptive to their recommendations and supported brands. The benefit of a local station is its size and more personal touch when it comes to pitching products and businesses. With the right contacts, a radio station could become an ongoing and reliable platform for an ad agency.

3. A Mile-Long Stage

For performers, the radio has been a welcoming home for decades. Radio airtime is equivalent to a stage that reaches across city blocks and state lines. A local station is the perfect place to start if you need to get your voice or music out to the world. Take a demo to the station, and describe your style to the music director. As always, it’s helpful to do some prior research and have an idea of what show or broadcaster might be a fit for your work.

4. The Business Side

The radio isn’t typically run by the performers you hear through your speakers. If you love music and want to get into the media world, consider working on the programming or coordinating sides of the radio business. There’s no reason to ignore a passion for music or community just because you can’t hit a note and talking on the air isn’t for your nerves. A local station has all the same business needs of a larger one except with more freedom, room to grow and less stress.

5. Technically Speaking

Although easy to forget, the radio is an evolving field of technology. There are connections to be maintained and honed between the towers and the station. There is always wear and tear on in-studios systems to be monitored and tweaked. At a local station, these jobs can be simpler and smaller than larger stations who have more technicians and more to deal with because of their larger broadcasting area. If you are a young audio technician looking for a start in the business, a local station could be the place for you. With a lot of responsibility, you can learn through practice and grow in your field.


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